Among all the challenges that come with implementing Agile and the Agile Manifesto, I would say that the hardest value to live and breathe, is definitely customer collaboration. Customer collaboration involves building customers in, rather than proxies for customers within the organisation. And for me I found that this is one of the hardest things to get going and which is why Customer Centricity should be at the forefront of everything we do.
Customer Centricity at the Forefront
Another way to view the value of customer collaboration is to see it as ‘Customer Centricity.’ In the most basic sense, Customer Centricity refers to a particular mindset that is aimed at creating positive experiences through continual feedback, research and a continual effort to really understand what the customers’ need.
Embodying and implementing this value in SAFe can involve:
🚀 Focusing on the customer.
🚀 Understanding the customer’s needs.
🚀 Thinking and feeling like the customer.
🚀 Building product solutions.
🚀 Knowing customer value.
At the end of the day, we need our customers on our side to keep the organisation going and so the saying ‘the customer is always right’ holds some weight. But why then do organisations and teams find this such a difficult Agile value to implement? Well I think its combination of lack of understanding of SAFe, its values and lack of alignment in terms of teams and their duties across the Agile Release Train. So, for organisations and teams in the Agile Release Train to live and breathe the value of customer collaboration they need not only work towards delivering a product at the highest value but also build relationships with their target customer market and do the necessary research to remain competitive in the market.
Interested to learn more?
At Value Glide, through the application of SAFe (Scaled Agile Framework), we are able to offer agile consulting, agile coaching, and agile training specialists who work with organisations to align business objectives with customer needs and wants.
As deeply experienced agile coaches and practitioners, our team is invested in continuous learning through each client engagement and uses the data and evidence we gather from each implementation to inform our training, coaching, and consulting services.
In a nutshell, empirical process control or empiricism.
If you are thinking of adopting agile within your organisation and have identified SAFe as a great agile framework to adopt, implement and improve your business agility, visit our SAFe Quickstart ART Launch program page or view our SAFe Consulting Services page.
If you have identified a need for an agile coach and SAFe coach to help your organisation adopt and implement SAFe, visit our SAFe Coaching Services page. We are committed to equipping organisations with the tools and knowledge to thrive in this ever-changing digital age, and achieve business agility through the Scaled Agile Framework.
Sounds good to you? Then sign-up today, and learn more about this transformation and revolutionary framework that is changing the game in the world of Agile. It is truly rembcv cv n/,lmarkable what can be done when we put our heads together and decide to work as one.
If you want to know more about SAFe and how to lead SAFe, visit our SAFE Training page for a host of options, from Leading SAFe to a SAFe Release Train Engineer course.
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