Why become a Certified Scrum Product Owner?
In the 13th Annual State of Agile Report, ‘Accelerate Delivery or Time-to-Market’ is the number one reason provided for the growing Adoption of Agile within organisations. Being first to market with a poor or mediocre product and/or service; however, isn’t a source of competitive advantage. Frequent releases of features that customers don’t value isn’t a source of competitive advantage either. They are, instead, diminishing returns on investment. That’s where a great Product Owner comes into their own.
In being a brand custodian, guardian of quality, and the voice of the customer within your organisation, they create significant value to the development team by ordering the priorities of work to be done, and determining how each piece of work aligns to a specific product and organisational vision, strategy, objective or goal. By working closely with the organisation’s leadership, product/service stakeholders, and customers, the Product Owner has a unique perspective of how all the moving parts fit together. How each investment of time, energy, expertise translates into value for both the organisation and its customers.
They are the bridge that connects customers to development teams, and perform a vital role in calibrating and co-ordinating efforts that align with customer value. In this way, Product Owners consistently deliver both increased competitive advantage as well as increased customer satisfaction. Because each increment is valued by both the organisation and the customer, the development team are consistently creating value in each sprint cycle. Achieving their goals, objectives, and living their purpose which leads to increased employee satisfaction and retention. With each successful increment, the development team, Product Owner, and Scrum Master evolve into a more effective, high-performance team that drive faster Returns on Investment, drive innovation, reduce costs and increase agility.
If your organisation is consistently experiencing;
- Slow route to market for products/services updates and releases,
- Inability to respond to changes in the business landscape you compete in,
- Lost market share to both new and old competitors,
- Resistance to change within your teams and organisation,
- And high staff turnover,
the Online Certified Scrum Product Owner course would be a great fit for you.